Encouraging younger generations to build healthy eating habits is no walk in the park.
So we needed to bring in the big dogs: sneakers and streetwear community favorites Sneaker Industry. Together we’ve developed a limited edition collection, inspired by those who are and look effortlessly natural when going to the market.

Authenticity and personal style are something every GenZer aspires to, and we enabled them to bring it on and have fun with it while seamlessly introducing fresh produce into the conversation.

The launch event saw the Sneaker Industry store becoming a fruit and veggies market for the day, with fans, content creators, and influencers flooding in to check out the capsule collection live and also get something from the market.

Needless to say, the unexpected collab was a huge hit, creating a major buzz on socials and selling out within just a few days after its launch.