Creating a meaningful connection with and among Gen Z isn’t easy, but someone had to do it. What happened next? Some real magic moments.

 

"1+1=3" was an encouragement for creative collaborations in the lively Coke Studio. The stage was theirs. Using three custom-made analog and digital control panels dedicated to music creation, each participant could express themselves uniquely while being part of a co-creation process that delivered virtually unlimited unique musical and visual experiences.

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A fourth control panel allowed participants to control the entire animation on the led panel screen, providing disruptive but creative input for those who wanted to be expressive in a more visually centered form while still being part of a co-creation team.

 

In an era of content creation and creativity, one needs just the proper tools to take center stage.