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O
think of us as cultural engineers — we build systems that turn ideas into movements and collaborations into energy
AT THE INTERSECTION OF CREATIVITY AND STRATEGY, HELPING BRANDS SHOW UP
IN CULTURE — THROUGH EVENTS, PARTNERSHIPS, CAMPAIGNS, AND
ORIGINAL FORMATS WITH MEASURABLE IMPACT.
FROM CONCEPT TO SCENE — WE DON’T PLACE BRANDS. WE MAKE THEM BELONG.
BUILDING BRIDGES BETWEEN BRANDS, CREATORS, INVESTORS AND CULTURAL HUBS, TURNING CONNECTIONS INTO MEASURABLE VALUE
CONNECTING WORLDS
SELECTED PROJECTS
ECHOES
a drum and bass writing camp
SYNC DINNERS
a table for the people shaping the cultural system
QUITE LUCKY
music label and drum & bass promoter
BLACK FRIDAY at
NEPI ROCKCASTLE
it's huuuuuuuuuuge
THE PICASSO EFFECT
probably the most important art exhibition ever to be displayed in Romania
ELECTRIC CASTLE x NEPI ROCKCASTLE x VELEMENTS
a second life for worn-out clothes
This is our core team. But for every project, we go further: sourcing, handpicking, and bringing in exactly the right people for what the work actually needs. We've never been precious about it, the right team is the only team that matters.
ANDREI
The one who started it all. Andrei built OVERSKIN from a simple belief, that the best things happen when the right people end up in the same room. He reads the room before anyone else knows there's a room. Strategist, connector, cultural obsessive. The most excited person in the building.
SABINA
Producer, fairy godmother, chaos architect. The reason things actually happen.
ANDY
Creative Director, came from advertising. He builds the creative layer that makes everything feel like it belongs together: concept, language, look & logic.
MIU
The reason everything looks like that. Miu translates our energy into visuals: fun, considered, intentional, fresh, always a little cooler than expected.
ADA
Marketing is her language, culture is her context. Ada thinks about audiences the way a good DJ thinks about a room: always three steps ahead, always reading the energy.
CĂLIN
Călin is the reason the plans work. He does production, logistics, and strategy and he's already thought about what happens when things don't go to plan. They usually do, that's not a coincidence.
RAUL
Raul handles merch and logistics, which means he’s either sending something, receiving something. He figures out how things get made and how they get where they need to go, always one step ahead the Google Doc.
RALUCA
The voice of reason in a room full of ideas. Raluca keeps the legal, the logical, and the everything-else in order, so the rest of us can focus on making things.
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